India shines brighter than ever at the Cannes Lions International Festival 2025

India has never looked so confident on the global creative stage. With an ironic haul of 32 Lions at this year’s Cannes Lions International Festival, that includes one Grand Prix, 9 golds,9 silvers and 13 Bronzes, this was indeed India’s best performance since 2022.

In total, India was on a winning spree with 32 medals, driven by purpose-led, culturally rooted campaigns. But while creativity is on a rise, the Indian industry still lacks globally portable IPs and consistent scaling. The next challenge is to build ideas that endure.

The Major Updates

1.Day One Winners

•FCB India and Havas India won a Gold award each at the festival. FCB India won the Gold award for the 'Lucky Yatra' campaign created for the Indian Railways in the Outdoor category. FCB's 'Lucky Yatra' campaign also won seven shortlists across many other categories. Havas also secured its Gold in the Print and Publishing category for the 'Ink of Democracy' campaign crafted for ‘The Times of India’.

•A total of seven Lions across the ‘Outdoor’, ‘Health & Wellness’ and ‘Pharma’ segments were secured by Indian agencies on Day 1.

•FCB Kinnect walked away with a Silver for Too Yumm’s ‘Too Yumm to Cheer,’ and this is what Rohan Mehta, CEO of FCB Kinnect said, “Our relationship with Too Yumm! spanning over five and a half years, that’s what this Cannes Lion represents—building the brand with consistency, conviction, and craft. We’re here to prove that the slow burn builds the strongest fire. This moment is a testament to what long-term integration truly delivers. Real work, for real brands, with real impact, that’s always been the goal.”

•Talented earned a Silver for Britannia’s ‘Nature Shapes.’

•Ogilvy also won Bronze twice — first for Vi’s ‘Holy Beads’ and then for Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri.’ 

•FCB India secured another Bronze for Indian Railways’ ‘Lucky Yatra.’ 

•Godrej Creative Lab added to the tally with a Silver for Eyebetes Foundation’s ‘Naga Saint Eye Test.’

•Lowe Lintas followed with a Silver for Alkem Laboratories’ Dawai Reader.’ 

•However, Indian entries did not secured neither Silver or Bronze in both the ‘Print and Publishing’ and ‘Audio and Radio’ categories.

•FCB India won three more gold awards for its 'Lucky Yatra' campaign in three distinct categories. 

2.Day Two Wins

•Ogilvy won a bronze for 'Eye Test Menu' campaign it crafted for Titan Eyewear's in the Design category.

•The Entertainment Lions for Music was won by VML - a silver award for 'The Girl Who Played the Tutari' campaign created for Coke Studio Bharat.

•In the Entertainment Lions for Sport category, Talented received a silver medal for 'Avani's Gold' campaign it created for Britannia Marie Gold.

•Indian agencies won 16 more shortlists on the day two of Cannes Lions 2025, taking their total tally to 84.

•The Indian agencies did not win any awards in the categories of Industry Craft, Digital Craft, Entertainment, Entertainment Lions for Gaming, and Film Craft. 

3.Outstanding Day Three Wins

•FCB India won a Grand Prix, in the PR category for its 'Lucky Yatra' campaign for the Indian Railways; the first ever for an Indian agency in this year's edition, making the Cannes Lions International Festival of Creativity 2025 eventful for India.

•Leo achieved a Gold for its 'Tailor Test' campaign made for Acko, becoming the sole Indian agency to secure a win in the Creative Data category. 

•Under the Direct category, FCB India's 'Lucky Yatra' for Indian Railways won a Gold. And with this performance, FCB India emerged as the top winner among agencies from India at Cannes Lions 2025. 

•In the Social and Creator category, Ogilvy brought home a Gold for its humorous 'Erase Valentine's Day' campaign crafted for Cadbury's 5 Star.

•In the Direct category, Havas Creative picked up a Bronze Lion for The Times of India’s campaign, 'Ink of Democracy'. 

•The country’s strongest showing came in the Media category, with five Lions. 

•Leo Burnett bagged a Silver Lion for Cathay Pacific’s Takeoff Takeover. 

•Four Bronze Lions followed: Dentsu Creative recognised for DSP Mutual Fund’s Garuda Rakshak, Havas Creative for Ink of Democracy, Ogilvy for Titan Eyewear’s Eye Test Menu, and Talented for Nature Shape for Britannia. 

•In PR, FCB India won a Silver Lion for Lucky Yatra, a campaign for Indian Railways, while Ogilvy earned a Bronze for Amazon’s Box To Beds initiative. 

•The Social and Creator category saw BBH India win a Bronze Lion for Bassi vs Men’s, a piece created for Garnier Facewash. 

•No Indian entries secured wins in the Creative B2B or Creative Data categories on day three.

4.Day Four Wins

•India secured two more Bronze Lions in the 'Brand Experience & Activation' category, making the country’s cumulative tally to 30 awards in 2025.

•The agency won three gold awards for its 'Lucky Yatra' campaign under three separate categories, which were - 'Brand Experience and Activation', 'Creative Business Transformation', and 'Creative Commerce'.

•Leo picked up a Bronze for Acko’s 'Tailor Test', while Ogilvy was recognised for its 'Eye Test Menu' campaign for Titan Eyewear.

•No Indian entries received Silver or Bronze Lions in the categories of 'Creative Business Transformation', 'Creative Effectiveness', 'Creative Strategy', 'Luxury Lions', or 'Innovation Lions' on day four.

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