Marketing

Meta is testing Instagram Reels on TV, bringing short videos to shared screens and exploring new marketing opportunities through lean-back, interest-led household viewing.

Clearblue’s crystal-covered keepsake blends showmanship with smart marketing, turning simple pregnancy news into a polished, shareable moment that's both charming and unexpectedly fun.

Liquid Death is known for its unhinged humour, metal-band aesthetic, and viral ads. As it gears up for its second Super Bowl appearance, its marketing efforts grab wholesome attention, but it is its media strategy that truly drives sales.

Waitrose breaks from the traditional 30-second marketing mould, offering viewers a mini-movie experience complete with nostalgia, heart, and meaningful, memorable storytelling.

With innovation and storytelling at its core, Zen Diamond’s alliance with Jennifer Lopez signals a new era of modern luxury—one that sparkles with creativity, craftsmanship, and global appeal.

Starring the incomparable Olivia Colman, Burberry’s latest marketing campaign, “It’s Always Burberry Weather,” is a vibrant celebration of London’s character and charm.

Reflecting its global strategy and belief in the cultural power of entertainment, dentsu has launched its Sports & Entertainment (S&E) division in India—the first dedicated market practice under this vertical worldwide.

Diageo, owner of Smirnoff & Johnnie Walker, is redefining spirits marketing by drawing inspiration from adjacent categories for bold, innovative campaigns.

With its new marketing campaign, “Back to What Works,” Bragg reminds consumers that true wellness doesn’t require reinvention; it just needs authenticity that stands the test of time.

The Radeberger Group has announced a strategic marketing deed with Spanish brewer Grupo Damm to distribute Estrella Damm beer across Germany starting January next year.