Minal Jain

McDonald’s blends fashion week flair with food marketing, positioning its wraps as stylish, mess-free eats for Gen Z who want bold flavour without outfit disasters.

LEGO and Crocs roll out playful marketing with the Brick Clog launch, mixing creativity, collectibles and self-expression, with more footwear, charms and experiences to follow.

Adidas blends nostalgia, legends, and storytelling in a bold marketing move, using heritage boots and cinematic events to dominate football buzz ahead of the 2026 World Cup.

McSki proves a powerful marketing truth: sometimes, novelty does the heavy lifting. Same brand. Same food. A completely unforgettable experience.

Meta is testing Instagram Reels on TV, bringing short videos to shared screens and exploring new marketing opportunities through lean-back, interest-led household viewing.

McDonald’s AI-made Christmas ad sparked backlash, raising questions about AI in advertising as audiences debate creativity, authenticity, and the role of human creators.

Clearblue’s crystal-covered keepsake blends showmanship with smart marketing, turning simple pregnancy news into a polished, shareable moment that's both charming and unexpectedly fun.

The ad uses nostalgia to spark meaningful purpose. It subtly encourages families to start conversations about care early, highlighting that seeking help often begins with a single, honest discussion.

Liquid Death is known for its unhinged humour, metal-band aesthetic, and viral ads. As it gears up for its second Super Bowl appearance, its marketing efforts grab wholesome attention, but it is its media strategy that truly drives sales.

Waitrose breaks from the traditional 30-second marketing mould, offering viewers a mini-movie experience complete with nostalgia, heart, and meaningful, memorable storytelling.