iQOO is now the official Title Sponsor of S8UL’s Historic Esports World Cup 2025 Campaign

 iQOO is now the officialsponsor of S8UL's Esports World Cup 2025. In its role as title sponsor, iQOO will be embedded on S8UL's team jerseys, on-ground event experiences, city events, and digital content across the Esports World Cup.

S8UL Esports, an international esports and gaming content company, has announced that smartphone company iQOO has been signed up as its official title sponsor for its journey in the Riyadh, Saudi Arabia edition of its Esports World Cup (EWC) 2025. The partnership is a notable brand commitment within the Indian esports landscape and follows on from iQOO's existing tie-up with S8UL's BGMI division in Team iQOO SOUL.

The Sponsorship Deed

As title sponsor, iQOO will be woven into S8UL's team jerseys, ground-level activities, city events, and digital activations across the Esports World Cup. Among the tie-ups, S8UL will also organise weekly EWC viewing parties, while the S8UL Gaming House will welcome fans, becoming an exclusive fan centre during the tournament. The collaboration with iQOO is an incredibly strong synergy of a high-performance, innovation-first brand and a high-performance team, united by a passion for excellence, driven by ambition, and deeply rooted in India, further validating iQOO's commitment to the empowerment of Indian esports on the international platform.

Animesh Agarwal, popularly known as 8Bit Thug, co-founder and CEO, S8UL, stated, "Our relationship with iQOO started nearly two years ago with our BGMI squad and has progressed side by side with our aspirations ever since. Renewing our association again for the Esports World Cup 2025 is a big leap for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we’re proud to carry the hopes of an entire nation.”

S8UL has officially qualified for the grand finals in Apex Legends and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation's Chess stars Nihal Sarin and Aravindh Chithambaram will represent their organisation in the Last Chance Qualifier from July 24-26, whereas EAFC player Aaron Rivera (Happy) will compete for one of the last four spots at the EWC in the FC Pro 25 Play-Ins.

Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance-centric community and supporting talent that’s redefining competitive gaming in India.”

Held from July 8 to August 24, EWC 2025 has a $70 million prize pool and welcomes the world's best in console, PC, and mobile games.

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