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TikTok U.S Bid
Just as the April 5 deadline is about to end, private equity holders, tech firms, and major players are allegedly rushing to place their bids for TikTok.
The last and final two days before the deadline loom have witnessed an overflow of high-profile wooers who have entered the race to acquire TikTok’s U.S. operations. Among the latest to join the bid war are Applovin, Amazon, Oracle, Blackstone, and Andreessen Horowitz, all competing to gain control of the highly famous short-form video app, TikTok, that boasts more than 170 million American users.
As of now, TikTok is facing a lot of pressure to secure a deal as soon as possible or risk a U.S. ban over national security concerns, as President Donald Trump unveils new tariff plans.
Reportedly, on April 2, 2025, Trump met with top officials at the White House to review strategies that aim to prevent a TikTok ban and come up with a proposal that could help secure the app’s future in the U.S.
As the long national hype for TikTok continues, let's dig into the big players who have bid for the rights this week.
AppLovin
According to The Wall Street Journal, the Mobile technology company AppLovin has made a bid for TikTok. Backed by casino mogul Steve Wynn, AppLovin is pitching itself as a solution to safeguard national security concerns, along with promising to hustle economic growth and job opportunities.
Amazon
As perThe New York Times, the biggest e-commerce giant, Amazon, has also made a last-minute bid for TikTok. However, it was also reported by the NYT that the bid submitted via a letter to the Vice President JD Vance was not taken seriously by key stakeholders involved in the negotiations.
Amazon’s reported interest in TikTok is proof of TikTok’s popularity in ecommerce and the ever-changing habits of consumers’ shopping trends. On acquisition, Amazon could strengthen its position, mostly among young shoppers who most of the time shop on TikTok or other social platforms.
Andreessen Horowitz
The Financial Times reported that the Venture Capital powerhouse Andreessen Horowitz, led by Silicon Valley exec and Trump supporter Marc Andreessen, is also showing high interest in TikTok. They are in talks to invest fresh capital into a bid which could carve the parent Chinese company out of TikTok.
This isn’t the first time that Andreessen Horowitz has invested in or backed social media companies like — it made early investments in Facebook and Instagram, and then a recent $400 million funding into Elon Musk’s acquisition of Twitter (now X).
Blackstone
Private equity giant Blackstone is assessing a potentially minor investment in TikTok, as perReuters. The firm is planning to unite with ByteDance’s existing non-Chinese shareholders—led by Susquehanna International Group and General Atlantic—in contributing fresh investment to acquire TikTok’s U.S. operations.
Oracle
Oracle is also among the brands that have shown interest in acquiring TikTok’s U.S. operations in the high-stakes race. According to Bloomberg, its involvement would include giving security guarantees and receiving a minority stake in a newly formed American entity, TikTok.
These are the renowned companies that have shown their interest in an eleventh-hour pitch, as the U.S. ban on the TikTok platform is set to go into effect this Saturday. However, it will be worth watching the culture clash between a corporate B2B firm and a fast-moving social media platform that could pose significant operational challenges in the U.S.
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