Clearblue Turns Pregnancy Test Results into Sparkling Keepsakes

Clearblue is adding a playful twist to pregnancy reveals with its newest creation—a rhinestone-covered keepsake inspired by the brand’s iconic test stick. Unlike the original device, this embellished version isn’t meant for diagnostics but for preserving the emotional high of a positive test in a picture-ready format.

From Test Stick to Treasured Memory

Recognising that many pregnancy tests either land in the bin or end up tucked away in memory boxes, Clearblue has reimagined the moment into something more celebratory. The new keepsake stick, available on Amazon, comes fully adorned with sparkling crystals and features a permanent “Pregnant” display. It’s crafted for gifting, photographing or saving alongside ultrasound images, baby journals and announcement cards.

In a light-hearted social media post, the brand teased, “You asked, we delivered,” positioning the launch as a fun nod to parents who love a little extra flair when sharing big news.

Designed for the Instagram Era

This glammed-up version isn’t about utility—it’s about presentation. Built with modern reveal culture in mind, the keepsake stick is ideal for curated announcement photos, gender-reveal content or sentimental displays. It takes a fleeting moment—the instant a pregnancy test turns positive—and transforms it into an eye-catching prop designed to shine both online and in scrapbooks.

With its crystal-covered finish and emphasis on showmanship, Clearblue’s keepsake taps into today’s love for polished, shareable milestones. It’s an unexpected, humorous and charming offering that turns a simple message into a sparkling statement.

The Clearblue Bedazzled Pregnancy Announcement Keepsake Stick is now available—because sometimes, life’s biggest news deserves a little extra shimmer.

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