Inside the World’s Only Ski-Thru McDonald’s

McDonald’s has never relied solely on new menu launches to stay culturally relevant. Sometimes, all it takes is a clever shift in setting to turn an everyday brand into a global talking point. Enter McSki—the world’s only ski-thru McDonald’s, tucked away in the snowy heart of Sälen, Sweden.

Big Mc Break Between Ski Runs

Located at the Lindvallen Ski Resort, McSki replaces cars with skis and parking lots with snow-covered slopes. There are no drive-thru lanes here. Instead, skiers glide up to a small service hatch, place their order, grab a Big Mac or hot chocolate, and ski straight back into the action. It's fast food reimagined for alpine life. 

Seasonal, Yet Iconic

First opened in 1996, McSki operates only during the ski season. When the snow melts, the shutters come down. This limited availability adds to its charm—making each visit feel exclusive, fleeting, and worth talking about. The menu remains classic McDonald’s: Big Mcs, McFlurrys, fries, and warm drinks that feel especially comforting after hours on the slopes. 

More Lodge Than Fast Food

Step inside, and the experience feels closer to a mountain lodge than a typical McDonald’s outlet. Wooden interiors, long communal benches, and panoramic views of skiers outside replace plastic chairs and city streets. Outside, ski racks take the place of parking bays.

 Chaos, Cold Fingers, and Viral Fame

Yes, the queues can be messy. Service can be slow. Fingers go numb while waiting. And yet, McSki thrives—regularly popping up on TikTok and Instagram, racking up views and fascination.

McSki proves a powerful marketing truth: sometimes, novelty does the heavy lifting. Same brand. Same food. A completely unforgettable experience.