Olivia Colman Brings London to Life in Burberry’s Whimsical “It’s Always Burberry Weather” Campaign

Burberry’s latest campaign, “It’s Always Burberry Weather,” is more than just a fashion showcase—it’s a vibrant celebration of London’s character and charm. Starring the incomparable Olivia Colman, the Oscar-winning actor embodies the soul of the city through a series of delightfully eccentric roles: a chip shop worker, a cricket fan, a street busker, and a tourist guide. Each persona captures the humour, resilience, and warmth that make London truly one of a kind.

From Runway to Real Life
Directed by 'Shakespeare in Love’s John Madden and produced in-house, the campaign transforms everyday London moments into cinematic vignettes. Colman’s performances are juxtaposed with curious tourists—played by fashion luminaries Amelia Gray, Liu Wen, and Tyson Beckford—wandering through a stylized London in classic Burberry trench coats. The effect is both familiar and fantastical, a playful nod to the city’s iconic spirit.

Daniel Lee’s Eccentric Vision

Under Chief Creative Officer Daniel Lee, Burberry continues to redefine British luxury with a modern, offbeat twist. “Each film celebrates just a few of the many characters you’ll encounter in London,” Lee explains, emphasizing his affection for the city’s quirks and contradictions. This campaign elegantly merges nostalgia with contemporary storytelling, reaffirming Burberry’s legacy as a brand that doesn’t just dress London—it is London.

In Essence
“It’s Always Burberry Weather” stands as a stylish ode to heritage, humour, and humanity. With Olivia Colman at its heart, the campaign reminds us that Burberry’s timeless appeal lies not only in its craftsmanship but in its ability to capture the spirit of a city that never stops inspiring.