Redefining Strength: FIT90’s Outdoor Domination in Alexandria

FIT90 isn't just a gym, training centre or workout place—  It’s a fitness empire. It is a symbol of ambition, discipline, and elite performance. With this vision in mind, HQ Brands Marketing Agency spearheaded a high-impact outdoor campaign across Alexandria, transforming FIT90 from a local gym into “The Fitness Empire.”

Prestige Meets Performance

The goal was clear: position FIT90 as the ultimate destination for those who demand excellence. Drawing creative inspiration from the precision and power of Formula One racing, the campaign’s identity was built around three pillars—prestige, strength, and speed. Each visual was crafted to grab attention within seconds, establishing an emotional connection with the audience and sparking meaningful conversations.

Strategic Execution: High-End Branding in Prime Locations

HQ Brands developed and executed a full-scale outdoor advertising strategy that combined bold, luxury-inspired visuals with strong athletic imagery. By placing the campaign in high-traffic areas across Alexandria, FIT90’s message reached thousands daily, reinforcing its elite brand image.

A Fitness Movement Begins

• Significant increase in offline visibility across Alexandria

• Boost in online engagement and brand conversations

• Perception shift: FIT90 is now seen as a movement, not just a gym

This campaign, launched in August 2025, marked a turning point for fitness branding in Egypt—establishing FIT90 as an icon in the world of health, sports, and lifestyle.

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