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LEGO x Crocs: A Case of Playful Brand Marketing
Two brands known for rewriting the rules of play and personal style have come together in a long-term collaboration that’s equal parts quirky and creative. Crocs and the LEGO Group have announced a multi-year partnership that kicks off with a statement-making product designed to blur the line between fashion, fandom, and fun.
The Brick Clog Makes Its Debut
The first release from the collaboration is the Brick Clog, a reimagined version of Crocs’ iconic silhouette infused with unmistakable LEGO cues. Featuring a block-like structure, squared-off toes, and raised studs inspired by LEGO bricks, the design turns a familiar clog into a playful collectable. Adding to the appeal, each pair comes with a LEGO minifigure complete with its own tiny Crocs.
Set to launch globally on February 16, the Brick Clog will be available through official Crocs and LEGO retail channels, with pricing positioned firmly in the premium collectable space. This debut marks the start of a series of creative drops planned through 2026 and beyond.
At the heart of the partnership is a shared belief in self-expression and individuality. Both brands see creativity as something to be worn proudly, not boxed in. The collaboration reflects a mutual desire to encourage fans to personalise, play, and experiment, whether through footwear or bricks.
More Playful Drops Ahead
Looking ahead, the partnership promises LEGO-inspired Jibbitz charms, expanded footwear styles for adults and children, and immersive retail experiences designed to bring the collaboration to life. With its first launch already turning heads, LEGO and Crocs are setting the foundation for a long, imaginative journey together.
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