Minal Jain

With innovation and storytelling at its core, Zen Diamond’s alliance with Jennifer Lopez signals a new era of modern luxury—one that sparkles with creativity, craftsmanship, and global appeal.

Starring the incomparable Olivia Colman, Burberry’s latest marketing campaign, “It’s Always Burberry Weather,” is a vibrant celebration of London’s character and charm.

Reflecting its global strategy and belief in the cultural power of entertainment, dentsu has launched its Sports & Entertainment (S&E) division in India—the first dedicated market practice under this vertical worldwide.

Diageo, owner of Smirnoff & Johnnie Walker, is redefining spirits marketing by drawing inspiration from adjacent categories for bold, innovative campaigns.

With its new marketing campaign, “Back to What Works,” Bragg reminds consumers that true wellness doesn’t require reinvention; it just needs authenticity that stands the test of time.

The Radeberger Group has announced a strategic marketing deed with Spanish brewer Grupo Damm to distribute Estrella Damm beer across Germany starting January next year.

The marketing campaign 'The Fitness Empire', launched in August 2025, marked a turning point for fitness branding in Egypt—establishing FIT90 as an icon in the world of health, sports, and lifestyle.

From the iconic launch of ‘Just Do It’ in 1988 to ‘Why Do It’ in 2025, Nike is refreshing its legendary tagline with a thought-provoking twist in its new marketing campaign.

Sportswear brand On has announced impressive second-quarter results, with net sales rising 32%, reflecting the brand’s growing global business appeal.

From Dior to Chanel, early advertising teasers of 'The Devil Wears Prada 2' indicate the sequel will be a visual treat for fashion freaks, much like the 2006 original.