Marketing

Reflecting its global strategy and belief in the cultural power of entertainment, dentsu has launched its Sports & Entertainment (S&E) division in India—the first dedicated market practice under this vertical worldwide.

Diageo, owner of Smirnoff & Johnnie Walker, is redefining spirits marketing by drawing inspiration from adjacent categories for bold, innovative campaigns.

With its new marketing campaign, “Back to What Works,” Bragg reminds consumers that true wellness doesn’t require reinvention; it just needs authenticity that stands the test of time.

The Radeberger Group has announced a strategic marketing deed with Spanish brewer Grupo Damm to distribute Estrella Damm beer across Germany starting January next year.

The marketing campaign 'The Fitness Empire', launched in August 2025, marked a turning point for fitness branding in Egypt—establishing FIT90 as an icon in the world of health, sports, and lifestyle.

From the iconic launch of ‘Just Do It’ in 1988 to ‘Why Do It’ in 2025, Nike is refreshing its legendary tagline with a thought-provoking twist in its new marketing campaign.

Hiscox's red wine-stained mailer is not an advertisement; it's an experience. It makes you stop, think, and consider the potential loss that insurance safeguards against.

In 2019, Zara started giving away free coffee and cookies outside its upcoming flagship store at Hudson Yards, New York. And with each treat came a note — thank you for your patience message

Coke Zero's latest ad campaign is an ingenious audition setup, where the auditions weren't for the marketing campaign—they were the ad campaign.

Dubai Department of Economy and Tourism (DET) enlists Millie Bobby Brown & Jake Bongiovi to market ‘Find Your Story’ campaign to promote Dubai to international audiences.