Marketing

The marketing campaign 'The Fitness Empire', launched in August 2025, marked a turning point for fitness branding in Egypt—establishing FIT90 as an icon in the world of health, sports, and lifestyle.

From the iconic launch of ‘Just Do It’ in 1988 to ‘Why Do It’ in 2025, Nike is refreshing its legendary tagline with a thought-provoking twist in its new marketing campaign.

Hiscox's red wine-stained mailer is not an advertisement; it's an experience. It makes you stop, think, and consider the potential loss that insurance safeguards against.

In 2019, Zara started giving away free coffee and cookies outside its upcoming flagship store at Hudson Yards, New York. And with each treat came a note — thank you for your patience message

Coke Zero's latest ad campaign is an ingenious audition setup, where the auditions weren't for the marketing campaign—they were the ad campaign.

Dubai Department of Economy and Tourism (DET) enlists Millie Bobby Brown & Jake Bongiovi to market ‘Find Your Story’ campaign to promote Dubai to international audiences.

Just as the April 5 deadline is about to end, private equity holders, tech firms, and major players are allegedly rushing to place their bids for TikTok, U.S operations.

Nostalgia marketing taps into shared memories to build emotional connections. From Stranger Things to Happy Meals, brands using it smartly drive engagement, loyalty, and sales.

When you think of Starbucks, you picture packed cafes, people sipping on Frappuccinos, and an empire that’s taken over the world one latte at a time. But here’s the plot twist: in Australia, Starbucks didn’t just stumble—it full-on face-planted.

Kia Norway flaunts its EV3 with a sticker that reads: “I bought this after Elon went crazy.” This cheeky jab of Kia at Tesla added fuel to the ongoing global protests that have grown against Elon Musk and the company Tesla.