Marketing

Burger King Korea didn’t just celebrate their 40th anniversary—they made it a moment people will be talking about. By turning tattoos into scannable grill marks and Whoppers into rewards, they reminded us why bold, playful marketing works every time.

Jacquemus isn’t just a brand—it’s a feeling. They’ve figured out how to make fashion viral, not by following marketing trends but by creating moments we all want to be part of.

Sony didn’t just sell an MP3 player—they sold an experience, a story, and a moment people wanted to be part of. It’s a reminder that when it comes to marketing, creativity is king, and the best campaigns don’t just advertise—they surprise.

In 2020, Burger King went ahead with what was perhaps the most gutsy marketing campaign ever created in fast food: the Moldy Whopper. The Moldy Whopper was an audacious campaign where they showed a decomposing Whopper over 34 days.